February 24, 2015

Yahoo! Directory shuts down! A historic monument has been taken down!

Yahoo! Directory (formerly at http://dir.yahoo.com) the starting of Yahoo! what it originally was, a hand curated list of websites, the first search engine since 1995 has finally been taken down after 20 years!

Yahoo! originally started as a directory, a hand curated list of authentic websites. Later the company evolved into an internet conglomerate with business & services ranging from Yahoo! Mail to Yahoo! Small Business Center to acquiring Tumblr & what not!

But finally, the original Yahoo! directory has been taken taken down. It is like a historic monument from the world of internet being taken down.

Zee News' faulty scoreboard scores a home run

The news channel's OOH campaign, executed during the India-Pak match, confused spectators with the wrong scores and then delivered a powerful message.
Usually, outdoor campaigns convey the message directly and quickly to the target audience, via text and images, as there is not much time for people to comprehend, analyse and then come to a conculsion. Brevity is the key, in these cases. But, Zee News took a different route in its recent OOH campaign, implemented across Jammu & Kashmir, Delhi, Lahore and Karachi, on the day of the ICC World Cup India-Pakistan match, held on February 15. 
OOH campaign from Zee News
OOH campaign from Zee News
The channel installed manual scoreboards of a different kind. While spectators thought they were the ordinary, run-of-the-mill scoreboards, to keep on-lookers updated on the match, they were caught off-guard as the numbers didn't tally. 
As India started to bat and the first wicket fell, the Indian wickets column displayed '1'. Within minutes, the wickets column read 2. People standing in front of the billboards in Lahore and Karachi celebrated. The Indians, on the other hand, checked the score on their mobile phones and realised the second wicket hadn't fallen. A few minutes later, the wickets column said 3. Before long, onlookers on either side of the border were convinced that the scoreboard was faulty. 
To their surprise, no one came to rectify the faulty boards, instead the wickets column seemed to be in a hurry. It moved briskly from tens to thousands to tens of thousands, in no time. A similar pattern followed when Pakistan batted. The scoreboard at the end of the match read: India 0 for the loss of 546,030, Pakistan 0 for the loss of 546,228
Misunderstood Scoreboard
After India won the match, the copy on the scoreboard changed to 'When Lives are lost, No One Wins'. The numbers kept increasing and stopped at 547,290 for India and 546,228 for Pakistan. 
These numbers indicated the number of lives lost at the border, since 1947, during the battles fought between the two countries; thus, depicting that neither country won anything by losing their soldiers.
The message was loud, clear and well-presented. It had the right effect on people as many came forward to light candles at the site, in memory of the fallen. The message from the 'Misunderstood Scoreboard' was indeed well received. 
The campaign was executed by DDB MudraMax.

Reblogged via AFAQs

January 31, 2015

Canon image class multi function printer drivers for Mac OS Yosemite & Mavericks

I recently bought a Canon MF 3010 for the store. Worked like a charm on the store's Windows PC.
But then I realised that Apple Mac OS does not have native support for canon printers.
However, worry not. Canon provides the .dmg package for Mac OS to install & use Canon multi function printers. And once installed, it works like a charm.

1. Simply download the package from  the canon website. http://www.usa.canon.com/cusa/consumer/products/printers_multifunction/black_white_laser_multifunction/imageclass_mf3010?selectedName=DriversAndSoftware
2. Double click the download to mount the image.
3. Double click the installer to install the drivers.
4. Connect your printer to your Mac OS machine.
Your printer should be auto detected & ready to go!
Good luck!

January 30, 2015

Love and Vulnerability

New experiences in love. Love makes us vulnerable, someone new, someone entirely different sometimes, someone beautiful, someone scary at times, someone who becomes you, who together becomes US, WE, I. But love makes us vulnerable. Yet, the beauty of love lies in the belief that this vulnerability will never be used against you, it will only make you stronger, Love will make us stronger.

January 4, 2015

What is the best way to start a new life?


Google Authorship : The End

Google has withdrawn its authorship program from showing into the Search Results

Google had started the authorship program 3 years back when it started supporting the rel='author' tag & later started showing author photos in the search results. Now, since June 2014 Google stopped showing the author photos & later in August 2014 stopped supporting the rel='author' tag altogether.
Reasons stated were :

  1. Low adoption rates by authors & webmasters.
  2. Low value for searchers.
  3. Minute difference in clickthrough rates

January 3, 2015

The Good Things about Getting Married

Okay, so given my last post on the big fat Indian weddings, it is not that I am against the institution of marriage or something, it is just that it does not make sense to splurge on publicly announcing the wedding. There are a lot of beautiful happenings about weddings especially when you have the right partner and you two connect well. Here are some of those :

  1. You find someone who accepts you for who you are, you have a companion whom you can rely on, someone you can talk about anything, anytime. A friend you can trust, with the most precious gift, yourself.
  2. You get to learn a lot from each other. A LOT. Especially when you complement each other & your partner is smart.
  3. You learn to trust. It is generally difficult to trust people, but when you get married, I learn to trust instinctively.
  4. When you connect well, life becomes beautiful :)
  5. You have a whole new family. Whether you are a girl or a guy, you have people who come close, very close to you.
  6. You learn to adjust & adapt.
  7. & if you have a big fat indian wedding, the whole family has a major get together. lol