January 4, 2015

Google Authorship : The End

Google has withdrawn its authorship program from showing into the Search Results

Google had started the authorship program 3 years back when it started supporting the rel='author' tag & later started showing author photos in the search results. Now, since June 2014 Google stopped showing the author photos & later in August 2014 stopped supporting the rel='author' tag altogether.
Reasons stated were :

  1. Low adoption rates by authors & webmasters.
  2. Low value for searchers.
  3. Minute difference in clickthrough rates



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