August 30, 2011

How Social Media moved a country to end Corruption!

You got it, another post on Anna Hazare & his fight against corruption. We all know how this Indian Army Veteran & Gandhian moved the whole country to a fight against corruption & finally won, at least partially. But what I emphasizing in this blog post is how he (or at least his supporters & his team) extensively used social media to move people to the cause.

Believe it or not, Anna Hazare is in the list of top 10 "Online Brands" of India! 

For a whole week, he was the SINGLE BIGGEST trending topic on twitter in India & had a fanbase of 380,000 people on facebook in just about a month, with more then 50,000 joining in in just 1 day!
The Official India Against Corruption (IAC) Facebook page received over 71,000 'likes' and 13,000 comments for mere 170 posts updated in the month of August. However, MTV India (Facebook.com/mtvindia, 2.9 million fans) and Dominos (Facebook.com/dominospizzaindia, 0.5 million fans) received 21,000 'likes' (for 59 posts) and 11740 'likes' and 1568 comments (for 41 posts) respectively, during the same duration.

Anna also has a Klout Score  of 80, that is higher than even Amitabh Bachhan & is probably the second highest in India! For those of you not from the realm (yeah, I saw Thor recently) of social media, Klout is a score of your influence in social media, mostly your twitter influence though. For eg. I have a Klout score of over 24.

Moreover, there used to be a time, when I typed Anna in Google & it suggested Anna Kournikova & not Anna Hazare, so I guess that says a lot for Anna!




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