It went something like this,
"Remember how you feel when someone turns you on & leaves . .
Some smart ass created this amazing (read innovative) way to spread this message & (read painfully) remind people of it. Check it outSave Electricity!"
If this were your electricity board, would you still leave your lights turned on (& spewing whiteness all over your room? :P)
UPDATE : Here is another innovative Energy saving ad I came across yesterday.